Levanta Raises $22M for Creator Commerce Expansion

Retail media has become extremely good at monetizing shoppers who have already entered the store. Levanta is financing the harder sale that begins somewhere else, when a creator introduces a product on the open internet and the final transaction lands on Amazon, Walmart, Shopify, or another marketplace.

The Seattle creator-commerce company announced a $22M Series B on August 27, 2026. Volition Capital led the round after leading Levanta's $20M Series A in 2024, and Axios reports that existing investor Long Run Capital also participated. Levanta says the financing takes its total funding above $43M.

The capital will support technology, go-to-market work, and expansion across dozens of additional retail marketplaces. Levanta also provided cash liquidity to eligible employees after the close, allowing some of the people who built the company to realize value while continuing to participate in its future. The company did not disclose its valuation or the financing's primary-versus-secondary allocation.

What Levanta Raised and Who Invested

The Series B extends a relationship that began with Levanta's $20M Series A in November 2024. Volition led both rounds, placing the growth-equity firm behind Levanta's transition from an Amazon-centered affiliate product into a broader creator-commerce platform. Long Run Capital, an earlier backer, joined the Series B according to Axios.

Levanta was launched in early 2023 by Ian Brodie, Rob Schab, and Spencer McKenney after their previous affiliate-recruitment company, Grovia, was acquired by Acceleration Partners. Brodie serves as CEO, Schab as CMO, and McKenney as CTO. Their operating history matters because the product is less about putting creators in a directory than handling the repetitive commercial work that begins after a brand decides to build a partnership program.

Levanta reports 80% year-over-year revenue growth in 2026. It also says brands can reach more than 90,000 vetted creators through its marketplace and millions more profiles through AI-powered Social Discovery. Those figures come from Levanta and have not been presented as independently audited metrics, but they explain why Volition is returning with a larger check: the company is trying to turn early network density into infrastructure that can travel across retailers.

Why Creator Commerce Needs Infrastructure

A creator partnership can involve a product sample, a flat fee, a commission rate, a discount code, an affiliate link, a social post, a marketplace order, a return, and a payout. The work touches a brand, creator, platform, marketplace, payment system, and tax record. If each participant keeps a different version of the transaction, the program can grow faster than anyone's ability to explain which activity created incremental demand.

Traditional retail media begins with an audience already on a retailer's property. A sponsored listing, onsite display placement, or promoted search result monetizes attention the retailer can see directly. Levanta's “Creator Commerce Media” thesis moves the budget outside those walls, paying creators, publishers, and affiliates to introduce products across social platforms, websites, newsletters, and communities before sending shoppers back to a commerce destination.

That model creates useful reach and a persistent measurement problem. A creator may influence the purchase without owning the final click, while a last-touch link may receive credit for demand created earlier. Levanta's opportunity is to make those relationships measurable enough that sellers keep spending, creators trust the economics, and marketplaces see offsite demand creation as a channel they can support rather than a reporting argument they inherit.

What the Levanta Platform Does

Levanta combines creator discovery, recruitment, partnership management, product sampling, flat-fee collaborations, custom commissions, performance reporting, payments, and tax administration. Current product and pricing materials describe native connections to Amazon, Walmart, and Shopify, along with reporting for clicks, conversions, sales, new-to-brand customers, and marketplace-specific programs. The system also handles creator payments and 1099 reporting, removing work that brands often manage through separate invoices and spreadsheets.

Social Discovery expands recruitment beyond Levanta's vetted marketplace by helping brands search creator profiles across TikTok, Instagram, and Facebook. The company also offers ChatGPT and Claude integrations for querying program data. These features do not eliminate the judgment required to choose a creator or evaluate incremental sales, but they bring discovery and analysis closer to the same operating record used for activation, tracking, and payout.

The most important product decision is the shared workflow. A seller can recruit a creator, send a sample, agree on economics, observe performance, and settle payment without rebuilding the record at every handoff. That continuity is what turns affiliate tooling into a potential commerce layer, particularly when the same brand runs programs across direct-to-consumer storefronts and multiple marketplaces.

Why Marketplace Expansion Raises the Stakes

Levanta says the Series B will help bring dozens of additional retail marketplaces onto the platform. Each integration introduces more than a logo and an API connection. Product catalogs, seller identities, commission rules, attribution windows, returns, taxes, payout schedules, and reporting standards vary by marketplace, and the system has to preserve enough consistency for a brand or creator to understand performance across all of them.

The expansion can strengthen Levanta's network if more marketplaces bring more sellers, products, budgets, and earning opportunities into the same system. It can also expose every weak assumption in the measurement layer. Creator demand is valuable precisely because it can begin far from the checkout, but that distance makes honest attribution harder and creates incentives for each platform to claim more influence than it earned.

Levanta's reported growth suggests brands want a better operating model for creator and affiliate programs. The Series B gives the company more room to build that model across retailers, but the enduring asset will be trust in the record: whether a seller can see why it paid, a creator can see why they earned, and a marketplace can see demand it would not otherwise have captured.

What Volition Is Betting On

Volition is backing a company that sits between marketing software, marketplace infrastructure, and payment operations. The investment thesis is not limited to a larger creator database. It depends on Levanta becoming useful to every side of a transaction without collapsing into a stack of channel-specific exceptions.

The employee-liquidity decision adds another layer to the financing. Levanta is asking creators and sellers to trust that value will be measured and distributed across its network, while giving eligible employees a chance to realize some of the value they helped build. The exact economics remain private, but the choice makes the round's operating theme unusually visible inside the company itself.

More marketplaces will create more opportunities for Levanta to connect budgets with creators and transactions. They will also create more moments when identity, attribution, commission, or payout records disagree. The Series B pays for the expansion; the company now has to make those disagreements rare enough that the network keeps believing the same ledger.