Enrich Puts AI Feature Adoption in the User’s Hands

A feature can be available to every customer and still sit outside their working habits. How to Grow AI Feature Adoption with Behavioral Science brings that product problem to Enrich’s November 10, 2026, virtual program with Kristen Berman, CEO and cofounder of Irrational Labs.

The Zoom session runs from 11 a.m. to noon PST, equivalent to 2 to 3 p.m. EST. Enrich lists Christine Fraher as the host and requires approval for registration. The public page accepts requests to join; admission remains the organizer’s decision.

The user has work to get back to

The announced discussion examines why adoption stalls and how behavior changes when AI becomes part of a product experience. For a product leader, that creates a more specific question than whether a feature has shipped: what prompts someone to try it, understand it and choose it again during real work?

Berman will discuss behavioral principles and frameworks for diagnosing product usage. The organizer cites her work with companies including Microsoft, Airtable, Headspace and Google as background for the session. Those references describe the speaker’s experience; they are not a guarantee that a participating team will obtain the same results.

A practical question for the product team

A founder or product operator can prepare one point where intended use and observed behavior diverge. That might be the first attempt, a confusing handoff or a feature that people try once and then leave. Bringing a concrete point in the experience gives the behavioral-science discussion a decision to work on.

Enrich describes its broader network as a private membership organization. This event’s public registration page offers an approval-based request to join, and this listing does not imply unrestricted admission or provide a private Zoom link. Confirm access with the host and use the session to examine what the user is being asked to do after the launch.