Vertech Secures Majority Investment from Catchment Capital to Expand Industrial Automation Systems
The real leverage in industrial automation isn’t louder dashboards or prettier interfaces, it’s trust in the data when everything is on the line, the kind of trust that doesn’t come from design, it comes from systems that hold up when pressure hits.
Back in 2004, Titus Crabb looked at industrial automation and saw more than wires, PLCs, and dashboards pretending to be intelligent, he saw a culture problem, so he built Vertech Industrial Systems in Phoenix with a different thesis where truth matters, data should actually mean something, and the people building the systems shouldn’t feel like spare parts in the machine, with Vertech, rooted in veritas and tech, turning that philosophy into something operational and real, led today by Titus Crabb, Founder and President.
Fast forward, and that quiet conviction just pulled in a majority investment from Catchment Capital, no vanity numbers, no headline theater around valuation, just a firm handshake from Alex Rose and Robby Berner backing a business that has been stacking credibility the old-fashioned way, build, deliver, repeat, the kind of pattern recognition private equity doesn’t ignore.
Vertech lives in that messy intersection where IT meets operations and neither side fully trusts the other, working across SCADA, MES, controls, and industrial IT, and this is where the bench starts to matter, where leaders like Kris Grindstaff, Director of IT/OT, and Ryan Crownover, Director of Digital Plant, are translating complexity into systems that actually talk to each other, while Paul Warning, Director of Automation, keeps the physical layer honest, making sure what’s built doesn’t just run, it holds under real conditions.
They operate in the kind of infrastructure that doesn’t trend on social but keeps data centers humming, water systems flowing, and manufacturing lines from turning into very expensive paperweights, and they are not selling dashboards, they are wiring truth into operations so decisions stop guessing and start knowing, with Bob Morris, VP, helping shape a team that doesn’t just implement systems, they make them stick across Phoenix, Irvine, Nashville, Austin, and Pune, extending that execution globally with Sudeep Somwanshi, Managing Director, India.
Catchment Capital didn’t show up for a science project, they showed up because Industry 4.0 isn’t a buzzword when your clients actually depend on uptime, visibility, and control, and the demand for resilient energy systems, smarter manufacturing, and infrastructure that doesn’t blink under pressure is not theoretical, it is already here, and Vertech has been operating in that reality for years.
This move lands at a moment when industrial systems are no longer background infrastructure, they are strategic leverage, when data integrity becomes operational truth, and truth becomes margin, reliability, and speed, with Vertech building in that lane for a long time and now operating with capital aligned to the same rhythm.
