Wiliot Secures $75M Strategic Investment from Avery Dennison to Scale Ambient IoT Visibility Across Supply Chains

A supply chain hums until it doesn’t. A pallet drifts, a carton slips, temperature nudges past tolerance, and the truth shows up late with an excuse. That quiet gap has been underwriting inefficiency for decades. Wiliot stepped in with signal where there used to be silence, and Avery Dennison just leaned in with a $75M minority investment to keep that signal loud, clear, and everywhere it matters.

Big respect to Tal Tamir (CEO) and Alon Yehezkley (CTO), alongside Yaron Elbiom (COO), for building something that feels less like IoT and more like giving physical objects a voice. Not a loud one, not a needy one, just a constant whisper of truth. Their battery free IoT Pixels are out here harvesting ambient radio waves like street artists flipping static into signal, turning everyday items into data streams without asking for batteries, barcodes, or permission slips. That is not incremental. That is infrastructure with attitude.

Avery Dennison is not placing a casual bet here. This is a strategic press of chips on a table they know well. They have been in the labeling and materials game long enough to understand that identity is everything. Pair that with Wiliot’s cloud intelligence layer and you get something dangerous in the best way. Continuous, scan free visibility at the item level. Not dashboards guessing. Not teams chasing. Just real time truth moving at the speed of the product itself.

Watch how this came together. Founders with a prior exit in Wilocity. Deep wireless DNA. Years of building before the market caught up. Strategic investors like Amazon, SoftBank, Samsung, and now a partner who can literally embed the tech into the fabric of global commerce. This is what happens when timing meets technical conviction and distribution muscle. You do not brute force adoption. You design it into the system so opting out feels irrational.

And while everyone else is still arguing about AI in the abstract, Wiliot is wiring intelligence into milk cartons, pharma shipments, apparel, and everything in between. Physical AI is not a tagline here. It is a quiet takeover of the places data used to disappear.

Adi Applebaum (CBO), Kurt Nantkes (CRO), and Amir Khoshniyati (VP Marketing) stepping in on the go to market side tells you this is no longer about proving the tech works. That chapter is closed. This is about scale, partnerships, and making sure the signal travels from factory floor to boardroom without getting lost in translation.

The takeaway is simple if you are paying attention. The winners in this next wave are not just building software. They are embedding truth into the physical world and making it impossible to ignore.