NoTraffic Raises $90M Series C to Bring AI to Traffic Infrastructure
Traffic is one of those daily rituals everybody hates and everybody accepts, which is a pretty wild business model when you think about it. Sit. Wait. Burn time. Burn fuel. Pretend a fixed light knows more than the street standing right in front of it. That quiet absurdity is exactly where NoTraffic found its opening, and now the market just put a very loud number on it: NoTraffic has raised $90M in Series C funding, led by PSG Equity, with participation from M&G Investments, Grove Ventures, LifeX Ventures, Meitav Investment House, and Next Gear Ventures.
That kind of round does not show up because a company learned how to talk pretty in a pitch deck. It shows up when the pain is obvious, the product is concrete, and the timing stops being theoretical. NoTraffic, based in Overland Park, Kansas, with R&D in Tel Aviv, has built an AI-powered mobility platform for traffic management that plugs into existing traffic signals and turns dumb intersections into responsive, cloud-connected infrastructure. Not sexy in the way consumer tech likes to cosplay sexy. Better. Useful. Necessary. The kind of infrastructure play that makes cities move cleaner, faster, and with a little less daily nonsense.
Credit where it belongs. Congratulations to Tal Kreisler, Co-Founder and CEO, Uriel Katz, Co-Founder and CTO, Or Sela, Co-Founder and CSO, and the entire NoTraffic team. The founding story tells you a lot about the company’s DNA. Uriel Katz stopped at an empty red light late at night and asked the question most people mutter and then forget: why is this still this stupid? Good founders notice friction. Great founders build the machine that makes the friction look prehistoric.
NoTraffic’s platform detects and responds in real time to cars, trucks, buses, cyclists, pedestrians, and emergency vehicles, then adjusts signal timing based on actual demand instead of a static schedule that treats a city like it stopped evolving in 1997. MobilityOS, the Mobility Store, edge AI, radar, computer vision, V2X capability, all of it points to the same thesis: traffic management should behave like software, not concrete with a god complex. When deployment can happen on existing infrastructure in under 2 hours, that is not just product design. That is adoption strategy wearing steel-toe boots.
The signal from this round is bigger than the round itself. More than 40 U.S. states, multiple Canadian provinces, hundreds of agencies and municipalities, tens of millions of drivers per day, and documented reductions in delay and red-light running tell a simple story investors understand fast. Cities do not need another futuristic sermon. They need tools that work inside the mess they already own. NoTraffic did not try to outrun that reality. NoTraffic met it at the intersection and taught it some manners.
There is a lesson here for founders and operators paying attention. Capital tends to move when a company can translate complexity into outcomes, when legacy infrastructure becomes a software opportunity, and when the market does not need to be convinced the problem exists because everybody lives inside it. PSG Equity saw that. M&G Investments, Grove Ventures, LifeX Ventures, Meitav Investment House, and Next Gear Ventures saw it too. And when a company called NoTraffic keeps finding more green lights in a market built on red, you start to wonder how many other industries are still waiting at an empty intersection
