Buyerlink Secures $40M Credit Facility to Scale Performance-Based Marketing Marketplace
Most people hear “credit facility” and their eyes glaze over like a Monday morning Zoom call that should’ve been an email. But if you’ve spent enough time around operators, lenders, adtech grinders, and founders who know what payroll feels like at 2:13 a.m., you know debt done right is gasoline. Quiet gasoline. The kind that doesn’t show up wearing a varsity jacket screaming about valuation math on LinkedIn like a crypto bro at Art Basel. That’s why Buyerlink pulling in $40M senior secured credit facility from California Bank & Trust deserves a longer look. Not because it’s flashy. Because it’s disciplined.
Payam Zamani, Founder, Chairman & CEO, has been building in this arena since most marketers still thought banner ads were the future and “AI” sounded like a movie where somebody inevitably unplugged the machine before the credits rolled. The DNA here matters. Buyerlink traces its roots back to Reply.com in 2001, then evolved into a marketplace built around performance-based marketing where businesses don’t pay for vibes, impressions, or PowerPoint theater. They pay for outcomes. That distinction matters more now than ever because Buyerlink operates in the places where consumers make expensive, emotional, and often urgent decisions: automotive, real estate, home services, insurance, legal. Categories where intent is worth real money and timing matters more than marketing jargon invented by someone wearing all-white sneakers in a glass office.
The company’s patented technology powers millions of auctions every month, helping businesses connect with high-intent consumers with precision and speed. In automotive alone, Buyerlink generates more than 1M buyer leads monthly. That’s not “growth hack” territory. That’s infrastructure. That’s traffic control for commercial intent. And underneath all the adtech language sits the real story investors and lenders care about: revenue north of $125M with what the company describes as industry-leading EBITDA. Translation? The machine isn’t just loud. The machine earns.
That’s why this financing from Zions Bancorporation, N.A., dba California Bank & Trust, feels less like a headline and more like a signal flare to the market. Sophisticated lenders do not hand out $40M because a founder has a clean pitch deck and conference-circuit polish. They lend when operational consistency, cash flow visibility, and market durability start speaking louder than hype cycles. And the leadership bench here runs deeper than people realize. Dan Ingle, President & COO, is helping sharpen the operational blade. Sam Veazey, CFO, oversees the financial architecture keeping the engine balanced while scaling. Sunny Chang, CMO, sits in the middle of one of the hardest games in modern business: earning consumer attention without wasting dollars chasing ghosts. Nima Mazloumi, CTO, and André Segovia, SVP, Product & AI, are steering the technology and AI capabilities powering the auction engine underneath the hood.
That’s the lesson buried inside this announcement. While half the market keeps chasing attention, Buyerlink keeps chasing intent. There’s a difference. Attention scrolls. Intent converts. Everybody wants AI. Everybody wants automation. Everybody wants scale. But the companies quietly stacking durable infrastructure around buyer behavior? Those are the businesses lenders trust, markets rely on, and competitors suddenly notice when it’s already too late to catch up.
