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Founder Workshop
Building Pricing Power in the Age of AI Brings the Monetization Question Into a New York Room

Building Pricing Power in the Age of AI Brings the Monetization Question Into a New York Room

Building Pricing Power in the Age of AI is scheduled for November 10 in Manhattan. H/L Ventures is convening a small group of founders and senior leaders around a question that has become sharper as AI makes more features easier to reproduce: what does a company’s differentiation actually mean to the customer, and how does that value become a durable pricing system?

The session is led by Ed Lee, a pricing strategist, author, and H/L Ventures Expert-in-Residence. The organizer describes a practical discussion of differentiation, customer value, positioning, packaging, and price, followed by an interactive exercise and founder Q&A.

Why this matters now

AI can compress the time it takes to create a product surface. It cannot automatically create a reason for a customer to pay, renew, or build a process around that product. The next operating work often sits in the unglamorous middle: deciding what is actually distinctive, testing willingness to pay, and translating a technical capability into a proposition that sales, product, finance, and the customer can all recognize.

That makes this a useful room for founders who are working through a value metric, a packaging change, discount pressure, or an AI-related shift in how their product is understood. A pricing strategy is not simply a number on a page. It is one of the clearest places where a company’s market story meets its operating reality.

What the organizer has confirmed

  • Breakfast and arrival at 9:00 AM ET
  • A pricing-strategy session with Ed Lee at 9:30 AM ET
  • An interactive exercise around pricing, positioning, and customer value
  • Founder Q&A and discussion beginning at 10:15 AM ET
  • Optional networking after the formal program

H/L Ventures lists support from Stifel Banking, HubSpot for Startups, and AlleyCorp. Attendance is limited to 40 guests and requires a request for a spot. The official registration page is the source of truth for approval, venue, and access.

Event details

  • Date: November 10, 2026
  • Time: 9:00 AM ET
  • Location: Manhattan; exact venue disclosed after approval
  • Organizer: H/L Ventures
  • Access: Request-based; capacity limited to 40 guests

DevCuration is preserving the announced program without treating a request or registration as guaranteed admission.

Frequently Asked Questions

When is Building Pricing Power in the Age of AI?

November 10, 2026 at 9:00 AM ET.

Who is leading the session?

Ed Lee, pricing strategist and H/L Ventures Expert-in-Residence.

Who is it for?

Founders and senior executives working through growth, positioning, product, revenue, strategy, or pricing decisions.

How do I attend?

Request a spot through the official organizer page: https://luma.com/2oizznr8

Event Details

  • Date
    Tuesday, November 10, 2026
  • Time
    9:00 AM ET
  • Location
    Manhattan venue disclosed after approval, New York, NY
    Disclosed by organizer after approval, New York, NY
  • Hosted by
    • H/L Ventures · Organizer at H/L Ventures
Register

Speaker

Ed Lee

Pricing Strategist and Expert-in-Residence, H/L Ventures

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