Building Pricing Power in the Age of AI Brings the Monetization Question Into a New York Room

Building Pricing Power in the Age of AI is scheduled for November 10 in Manhattan. H/L Ventures is convening a small group of founders and senior leaders around a question that has become sharper as AI makes more features easier to reproduce: what does a company’s differentiation actually mean to the customer, and how does that value become a durable pricing system?

The session is led by Ed Lee, a pricing strategist, author, and H/L Ventures Expert-in-Residence. The organizer describes a practical discussion of differentiation, customer value, positioning, packaging, and price, followed by an interactive exercise and founder Q&A.

Why this matters now

AI can compress the time it takes to create a product surface. It cannot automatically create a reason for a customer to pay, renew, or build a process around that product. The next operating work often sits in the unglamorous middle: deciding what is actually distinctive, testing willingness to pay, and translating a technical capability into a proposition that sales, product, finance, and the customer can all recognize.

That makes this a useful room for founders who are working through a value metric, a packaging change, discount pressure, or an AI-related shift in how their product is understood. A pricing strategy is not simply a number on a page. It is one of the clearest places where a company’s market story meets its operating reality.

What the organizer has confirmed

• Breakfast and arrival at 9:00 AM ET
• A pricing-strategy session with Ed Lee at 9:30 AM ET
• An interactive exercise around pricing, positioning, and customer value
• Founder Q&A and discussion beginning at 10:15 AM ET
• Optional networking after the formal program

H/L Ventures lists support from Stifel Banking, HubSpot for Startups, and AlleyCorp. Attendance is limited to 40 guests and requires a request for a spot. The official registration page is the source of truth for approval, venue, and access.

Event details

• Date: November 10, 2026
• Time: 9:00 AM ET
• Location: Manhattan; exact venue disclosed after approval
• Organizer: H/L Ventures
• Access: Request-based; capacity limited to 40 guests

DevCuration is preserving the announced program without treating a request or registration as guaranteed admission.