VITURE Raises $100M in Funding to Expand XR Hardware and Platform
In 2021, when most people still thought “metaverse” sounded like a Comic-Con afterparty, David Jiang started VITURE in the San Francisco with a different thesis. Not louder. Not bulkier. Just sharper. If screens were going to follow us everywhere, they might as well travel light and look good doing it.
Fast forward to Feb 26, 2026. VITURE announces another $100M financing round, just 6 months after closing a $100M raise in September. Over $200M raised in half a year. That is not a flex. That is momentum with receipts.
Legend Capital, the Lenovo-affiliated investment arm, led the latest round. Bertelsmann Group returned. When capital like that leans in twice inside 2 quarters, it is not chasing hype. It is underwriting conviction. That kind of repeat commitment signals something deeper than a trend. It suggests infrastructure thinking. Platform thinking. The kind of belief that XR is not a side quest but the main storyline.
Congratulations to David Jiang, Founder and CEO of VITURE, for stacking belief the old-fashioned way: by building. From prior design and AR roles at Google, Microsoft Research Asia, and Rokid to the helm of his own company, David Jiang has been orbiting human-computer interaction for years. VITURE is where that orbit tightens into focus.
And the product is not theoretical. Luma Pro XR glasses are on shelves at major retailers like Best Buy. A private virtual screen up to 152 inches. 1200p display with up to 1000 nits brightness. A 52-degree field of view. Myopia adjustment down to -4.0D. Electrochromic lenses. Integrated HARMAN audio. 2 frame sizes to fit different IPDs. This is not a lab experiment. This is hardware you can wear, plug in, and use.
The February announcement makes the ambition plain. The new capital will accelerate next-generation product development, global expansion, and strategic collaborations across the XR ecosystem. VITURE positions itself not just as a glasses company, but as a spatial computing platform shaping how work, entertainment, and AI-infused experiences converge. That is a bigger swing than selling screens for your face. That is about owning the layer between humans and pixels.
There is a lesson here for founders watching from the cheap seats. Raise once, prove it. Raise again, scale it. Do not talk about the future of spatial computing. Ship into it. Retail distribution. Institutional capital. Clear product specs. Repeat backers. The story writes itself when the fundamentals are tight.
XR has flirted with the mainstream before. This time, the capital stack, the product polish, and the platform narrative feel more synchronized. VITURE is betting that when spatial computing moves from niche to normal, the winners will be the ones who treated hardware like a design problem and funding like fuel, not fireworks.
