Plurio Raises $3.5M to Build an AI Agent That Optimizes Digital Ad Spend Across Channels
Plurio just secured $3.5M in seed funding, and this one deserves more than a polite golf clap. San Francisco has seen its share of marketing tech come and go, dashboards dressed up like rocket ships, attribution models that promise enlightenment and deliver spreadsheets. Plurio decided to build something that actually does the job. Not another analytics layer. An AI agent that analyzes, predicts, and then acts across Meta, Google, TikTok, and YouTube. Performance marketing without the permanent state of caffeine and chaos.
Congratulations to Seva Ustinov, Founder and CEO of Plurio, and Kirill Kasimskiy, Co-founder of Plurio, for turning Elly Analytics into something sharper. Elly started in 2019 managing over $100M in annual ad spend, wiring together ad platforms, CRMs, and revenue data so marketers could finally see where the money actually landed. Most teams stopped there. Visibility feels productive. Plurio asked a better question. If you can see it all, why not move it all?
The $3.5M seed round, backed by Altair, DVC, Yellow Rocks!, Konstantin Stiskin of Finom, and Mike Yan of ManyChat, is fuel for that answer. No valuation theater. Just capital aimed at scaling an agent that already processed $20M in ad spend during 4 months of pilots.
The early numbers tell a story. Fewer than 100 paying customers so far, including TripleTen, an international edtech platform running campaigns across every major channel. Campaign analysis that once took over 1 hour now lands in 10–15 minutes. Around 20 hours a month handed back to the team. In pilots with global EdTech and FinTech brands, Plurio reports up to 2x sales with more than 20% lower customer acquisition costs. That is not a prettier dashboard. That is margin.
What makes this interesting is not the automation narrative. It is the closed loop. Plurio connects advertising, CRM, web and app analytics, call tracking, and revenue systems into one revenue-linked model. It forecasts performance across delayed conversion funnels where the sale shows up days or weeks later. It detects creative fatigue, flags anomalies, reallocates budgets, and executes approved changes. The human sets the guardrails. The agent does the laps.
Performance marketing has always been part art, part algebra. Plurio is betting that the algebra can run itself, freeing teams to think in strategy instead of spreadsheets. When your funnel stretches across channels and your revenue lives in a CRM, pixels alone are not enough. You need something that understands the whole story and is willing to touch the controls.
Seva Ustinov and Kirill Kasimskiy are not selling hype. They are selling time, clarity, and compounding efficiency in a market where wasted spend is the quiet tax no one wants to admit they are paying. The question is not whether AI will sit in the marketing war room. The question is who trusts it enough to let it move the budget when the signal shifts.