Hightouch Secures $150M in Series D Funding to Power AI-Driven Data Activation

Hightouch just pulled in $150M in Series D funding and landed at a $2.75B valuation, and if you’ve been paying attention, this isn’t a surprise, it’s a confirmation. Data has been sitting in warehouses like a Ferrari in a garage, polished, powerful, and doing absolutely nothing. Hightouch walked in, grabbed the keys, and said let’s drive.

Co-founders and Co-CEOs Tejas Manohar and Kashish Gupta, alongside Co-Founder and CTO Joshua Curl, didn’t just build another martech tool, they built a way to make your own data finally speak in full sentences. This round, led by Goldman Sachs Alternatives and Bain Capital Ventures with ICONIQ Capital, Sapphire Ventures, Amplify Partners, Y Combinator, and TD7 in the mix, tells you exactly where the smart money is leaning. Not toward more dashboards. Toward action.

Hightouch started as reverse ETL, which sounds like something only a data engineer could love, but the real play was always bigger. They saw the friction early. Copying data into legacy CDPs was like making a photocopy of a photocopy and expecting clarity. So they flipped the gravity. Keep the data where it lives, activate it where it matters. Simple idea, hard execution, massive payoff.

Now they’re layering in agentic marketing, which is a polite way of saying your campaigns don’t need to wait for you to wake up, check Slack, and approve a segment. The system thinks, acts, and optimizes on top of first-party data. Not guesses, not rented audiences, but the real thing. That shift hits different when you’re a brand trying to cut through noise without sounding like noise.

Over 800 paying customers, billions of records synced, and AI decisions stacking into the billions. That’s not vanity, that’s velocity. Companies like Spotify, Ramp, and Domino’s aren’t experimenting, they’re operationalizing. And once marketing becomes a system instead of a series of one-off stunts, the gap between teams that get it and teams that don’t starts to look like a canyon.

The takeaway is sitting right there in plain sight. The companies winning this decade are not the ones collecting the most data, they’re the ones actually using it without breaking it, duplicating it, or slowing it down. Hightouch didn’t invent data, they just stopped it from being lazy. And investors didn’t just fund a company, they funded a shift in how decisions get made when the machines finally have something real to think about.