GTM Mastermind: Landing Your First 10 Customers

The first ten customers are usually won before a startup has a repeatable sales machine. This Founders House mastermind focuses on that uncomfortable but important stage, when the founder is still the sales team and every conversation helps shape the market story.

Why this event matters

Early customer acquisition problems are rarely solved by adding more tools. They are usually rooted in positioning, target selection, outreach quality, or the founder’s ability to turn discovery into a credible next step. A small-group mastermind makes those problems specific enough to work on.

What the conversation will cover

• Founder-led sales before a repeatable motion exists
• Clarifying positioning around a real customer problem
• Choosing outreach channels and improving the message
• Using early conversations to refine the offer
• Learning from the go-to-market challenges of other founders

Who should attend

The workshop is built for early-stage founders who are actively trying to acquire customers and are prepared to discuss their current bottlenecks. Registration is subject to approval, which helps keep the session focused and participatory.

The DevCuration view

The best outcome is not a generic sales checklist. It is a sharper view of which assumption is blocking progress right now—and a practical experiment the founder can run immediately after the session.

Event details

• Date: 2026-08-05
• Time: 5:00 PM ET
• Format: In person
• Location: 22 Vanderbilt, Suite 7D — 335 Madison Ave — New York, NY, 10017
• Hosted by: Founders House, Damian Tenuta, Louisa Li, Joanna Cohen, Cristina Ciaravalli
• Featured speakers: Cristina Ciaravalli, CEO and Co-Founder, Valli Ventures
• Registration: Official event page

Registration requirements, capacity, and access details can change. Use the official registration page above for the latest information from the organizer.