GROW NY 2026

Ecommerce growth has become a sequencing problem. Brands are balancing more expensive acquisition, fragmented discovery, higher expectations for retention, and an AI stack that can increase the speed of experimentation without automatically improving the quality of the decisions. GROW NY 2026 brings more than 900 operators and innovators to Center415 to work through those tradeoffs in the same room.

The useful signal is how quickly the operating agenda has moved beyond adding another channel. Media mix, customer segmentation, lifecycle programs, conversion testing, agentic commerce, and store operations now influence one another. A faster experimentation loop only helps when the brand knows which customers are worth reaching, what behavior actually predicts lifetime value, and where human judgment still has to slow the machine down.

What the event is built around

• Media mix and customer realignment as paid channels and search behavior change
• Retention systems that convert first purchases into durable customer relationships
• AI-supported experimentation without sacrificing testing discipline
• Agentic commerce moving from pilot programs toward operating infrastructure
• Curated meetings, workshops, and practical operator-led sessions

Who should have it on the radar

GROW is designed for senior retail and ecommerce leaders, brand founders, growth and lifecycle operators, digital executives, technology buyers, and investors following the systems behind modern commerce. Attendance is application-based. The organizer says complimentary tickets are reserved for qualified senior retail leaders and that capacity is limited.

What to watch

The official agenda includes Samuel Sternberg of Jomashop, Cody Plofker of Jones Road Beauty, Michelle Carrara of Boll & Branch, Jacqs Carroll of Reebok, Danny Hershey of Shinesty, and Suzie Waller of Peloton. Watch where the speakers separate genuine operating leverage from AI-assisted activity. That distinction is likely to matter more than the number of experiments a team can now launch.

Event details

• Date: 2026-08-19
• Time: Doors open at 8:00 AM ET; full-day program
• Location: Center415, 415 Fifth Avenue, New York, NY
• Type: Conference
• Register: Official event page

Registration requirements, capacity, ticket prices, location details, and program information can change. Use the official registration page for the latest information from the organizer.