COR Raises $30M From FTV Capital for AI Profitability

COR has raised a $30M investment from FTV Capital to expand its AI capabilities, enter additional professional services verticals, and support global growth. The company did not disclose a numbered round, valuation, financing instrument, or ownership terms.

The investment comes after COR says it closed 2025 with 51% year-over-year revenue growth, positive profitability, and customers in more than 38 countries. Its website says more than 1,000 agencies and consulting firms use the platform, making this less a wager on an early product idea and more a growth investment in vertical software that has already found its operating lane.

The broader signal extends well beyond agency project management. Professional services firms are introducing AI agents into work that has historically been priced, staffed, and measured around human hours, and the economics can become harder to see just as production accelerates. COR is building the control layer where project delivery, resource utilization, agent activity, and margin intersect.

What Happened

COR announced the investment on July 28, 2026. The company describes FTV Capital as its new growth partner and says the proceeds will accelerate AI development, support expansion into new professional services segments, and deepen international growth. FTV Capital Partner Alex Malvone and Principal Tommy Tighe will also join COR's board.

The announcement does not characterize the financing as a Series round, nor does it disclose a valuation. That distinction matters because funding headlines have a habit of turning a disclosed amount into an invented deal structure before the coffee cools. The most accurate description is a $30M investment from a sector-focused growth equity firm.

COR has raised capital before. In an official 2021 announcement, the company disclosed a $6M investment that included ScOp Ventures, Global Founders Capital, State48 Ventures, and six Silicon Valley founders. COR also identifies Mercado Libre founder Marcos Galperin as its first investor, followed by institutional firms and technology founders connected to companies including DoubleClick, Anaplan, Auth0, Decentraland, and Krux.

Why Profitability Software Matters Now

Agencies and consultancies rarely struggle to find another place to assign tasks. They struggle to connect the work they sell with the time, talent, scope changes, and delivery costs required to complete it. When that connection arrives only after finance closes the month, project management becomes a record of what happened instead of a system that helps improve the outcome.

COR is designed around that gap. The platform combines project management, automatic time tracking, resource planning, AI agent governance, and real-time profitability analytics by client, project, and team. The company also offers MAIA, an AI-powered project management agent, while its website says the platform includes an integrations marketplace, an open API, and enterprise controls such as SOC 2 and ISO 27001 certifications.

AI makes the challenge more urgent because the unit of production is changing. A project may now involve employees, contractors, software subscriptions, and AI agents working at different speeds and cost structures, while the client may still purchase a fixed scope or a block of hours. Faster delivery is valuable, but speed without cost attribution can make margins more difficult to understand rather than more predictable.

That is COR's sharper product thesis: the next operations platform for professional services cannot separate workflow from economics. If an AI agent changes how a deliverable is produced, leadership needs visibility into the effect on scope, utilization, pricing, and profitability while the project is still active. Otherwise, automation becomes another variable hidden inside a spreadsheet at the end of the month.

Why FTV Capital Fits the Round

FTV Capital invests in growth-stage technology and services businesses across vertical software, enterprise technology, fintech, and healthcare technology. The firm says it has raised $10.2B and invested in more than 150 companies through a model that combines capital, industry relationships, and operating support.

That profile fits COR's current stage. The company is no longer trying to explain why agencies need project visibility. It is expanding a specialized platform into additional professional services categories and geographies while extending its AI capabilities. Scaling that type of business requires product discipline, distribution, implementation capacity, and mature operating systems within the company itself.

The board appointments reinforce that the partnership is intended to be active. Alex Malvone and Tommy Tighe bring FTV's enterprise technology perspective into COR's governance as the company navigates a familiar growth challenge: expanding its addressable market without losing the vertical expertise that made the platform valuable in the first place.

The Founder Story Still Shapes the Product

COR's origins remain highly relevant to the category it serves. Santi Bibiloni founded Balloon Group, a marketing agency, in 2012, and Jose Gettas later joined as a partner. After building and selling that business, they founded COR in 2017 with CTO Gabriel Marin to solve a problem they had experienced firsthand: professional services firms often lack a real-time view of profitability at the client and project level.

Santi Bibiloni remains COR's CEO, Gabriel Marin remains CTO, and Jose Gettas is identified as co-founder and COO on COR's official team page. The company says its roots span Argentina and Silicon Valley, and its 2026 announcement is datelined Buenos Aires. Rather than forcing that history into a single headquarters label, the more useful observation is that COR was built around a Latin American agency problem and designed for a global professional services market.

That experience helps explain the product's refusal to treat profitability as a finance-only concern. Agency operators understand that margin leaks through scoping, staffing, rework, utilization, and delayed decisions long before a final report confirms the damage. COR's thesis is that those signals belong inside daily operations rather than in a retrospective meeting where everyone agrees the project should have gone differently.

What This Signals

COR says customers include Globant GUT, Sancho BBDO, DDB Colombia, MullenLowe Delta, The Juju Colombia, and Garnier Agency. Those names support the company's claim that it has moved beyond small-team task management, but the more meaningful test will be whether COR can extend its agency-specific expertise into consulting, accounting, legal, and other professional services without becoming another generic work platform.

The second test is AI economics. Many software companies can add a chat interface, generate summaries, or automate isolated tasks. COR is pursuing something more operationally demanding: governing AI agents alongside people while connecting that activity directly to project-level profitability. The value will depend on whether customers use those insights to change staffing, pricing, scope, and delivery decisions rather than simply admire another dashboard.

The $30M investment gives COR room to test that thesis at greater scale. FTV gains exposure to a profitable, company-reported 51% growth story in vertical SaaS, while COR gains a partner with experience helping specialized enterprise software companies expand into broader markets. Ultimately, the investment is a wager that professional services firms will demand an operating system that understands intelligence and margin as parts of the same job.