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Backstory’s Sales Webinar Looks at the Work Between Buyer Meetings
A sales call can go well while the buying group remains unconvinced. Backstory’s November 4 webinar will examine the preparation and follow-through that determine what happens when the seller is no longer in the room.
Your Deal Doesn’t Die in the Meeting. It Dies in Between. is scheduled for November 4, 2026, from 9:00 AM PST (America/Los_Angeles); end time not announced, online. Check the official page for current ticket availability and participation terms.
The announced program
Enterprise sales expert Krysten Conner joins Chris Lang, Backstory’s director of key accounts, to discuss the work before, during and after a call. The program covers stakeholder preparation, participation during the meeting and individual follow-up. The organizer says attendees will receive Conner’s 3x3x3 multi-threading checklist.
A question to bring
A seller can bring a current opportunity and ask which stakeholders are missing from the conversation. A revenue leader can examine the process behind the recap, rather than judging a deal by the meeting alone.
See the official event page for the latest program, registration and access details.
Frequently Asked Questions
What can a seller bring to the between-meetings discussion?
A seller can bring a current opportunity and ask which stakeholders are missing from the conversation. A revenue leader can examine the process behind the recap, rather than judging a deal by the meeting alone.
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