Cold calling has been pronounced dead more times than disco, yet sales floors are still lit by headsets and hope. The real problem was never the phone. It was the math. 97% of cold calls going...
Cold calling has been pronounced dead more times than disco, yet sales floors are still lit by headsets and hope. The real problem was never the phone. It was the math. 97% of cold calls going unanswered is not a grind, it is a leak. TitanX was built in Knoxville, Tennessee to stop the bleeding, and this week the market put a serious stamp on it.
TitanX started in August 2023 when Joey Gilkey acquired Phone Ready Leads through Apex Revenue and did what good operators do. He tore it down to the studs, rebuilt it as software, and renamed it after the exact thing sales teams were missing. Strength. Precision. Timing. Phone Intent™ was not a feature. It was a thesis that said answering behavior matters more than volume, and that belief has quietly wrecked some old assumptions.
TitanX announced a $27M Series A led by Updata Partners, the Washington, DC firm that has been funding grown up B2B software since most SDRs were still in high school. This was TitanX’s first institutional capital after bootstrapping past $5M ARR in under a year, crossing 300 customers, and posting more than 250% year-over-year growth. No blitz. No spray. Just signal.
The product does not dial. It does not blast. It watches behavior at scale and scores who is actually likely to pick up before a rep ever presses call. Average connection rates land around 25% in a world where four percent is considered normal. The guarantee is blunt. If teams do not see at least a 300% lift, TitanX cuts a $10,000 check. That kind of confidence usually shows up after a few scars, not before them.
The leadership bench explains the posture. Joey Gilkey as Founder and CEO brings the scar tissue from years inside revenue teams. Rob B. Anderson joined as CRO after using the product himself at scale. Eduardo Moreno Justiniano runs technology with enterprise discipline. Evan Dunn shapes the story and the market. David Scott drives product with AI-native clarity. This is not a science project. It is an operating system for phone-led revenue.
Updata Partners did not just wire money. Braden Snyder joined the board, bringing a track record of backing capital efficient software companies that know how to grow without losing their grip. Phone Intent™ is becoming less of a category and more of a filter. Who is still guessing, and who is calling with intent.