ORO Labs Raises $100M in Series C Funding to Expand Procurement Orchestration Platform
Procurement has always been that quiet corner of the enterprise. Necessary, powerful, slightly chaotic. The place where billion dollar decisions often travel through email threads, spreadsheets, and a little bit of corporate prayer. Then companies like ORO Labs show up and decide the chaos deserves better. This week ORO Labs locked in $100M Series C, pushing total funding to $160M and sending a clear message across the enterprise tech floor. Procurement is not back office plumbing anymore. It is infrastructure. Credit to Co founder and CEO Sudhir Bhojwani, along with Co founders Lalitha Rajagopalan and Yuan Tung, for building a system that treats procurement less like paperwork and more like a strategic operating system.
Goldman Sachs Growth Equity and Brighton Park Capital led the round, with Norwest Venture Partners, B Capital, XYZ Capital, and Felicis stepping back onto the dance floor as participating investors. When firms with that kind of pattern recognition lean forward, it is rarely about hype. They are looking at signals. ORO Labs has been posting 300% year over year growth and deploying its procurement orchestration platform across 100+ countries. Those numbers do not whisper. They talk with authority.
The product story is where it gets interesting. ORO Labs built an AI powered, no code orchestration platform designed to connect the messy ecosystem that enterprise procurement actually lives in. Multiple systems, approvals, supplier onboarding, compliance checks, contract management. Most companies treat those like separate islands. ORO treats them like traffic that needs a real control tower. AI agents guide requests, workflows adapt without engineering, and procurement teams finally get visibility into where requests stall, where money leaks, and where decisions slow to a crawl.
Enterprises from Novartis and Roche to Coca Cola, Siemens Energy, Bayer, BASF, and Thermo Fisher Scientific are already running procurement through the ORO network. That is not a casual customer list. Those organizations operate across continents, regulators, and supply chains that can bend under pressure. If procurement orchestration works there, it works almost anywhere. The quiet magic here is not just automation. It is coordination. When procurement moves cleanly, suppliers move faster, compliance tightens, and companies stop losing time chasing approvals.
The Series C also brings new voices to the table, with Mike Gregoire of Brighton Park Capital and Clare Greenan from Goldman Sachs Alternatives joining the board. Smart operators who have watched enterprise software cycles long enough to know when a platform is turning into infrastructure. Procurement used to be where requests went to wait. ORO Labs is turning it into a lane where business actually moves. And when movement gets faster, the whole company feels it.