Oriane Joins Antler US Portfolio and Reaches $2M in Total Funding Ahead of Launch

A brand drops a campaign. Clean visuals, tight edit, budget behind it. Then the internet does what it does best. It slices it, flips it, reposts it, strips the credit, and sends it sprinting across platforms like it’s got somewhere better to be. Suddenly, the views are climbing, but the truth? Missing in action.

Oriane just stepped into that blind spot with $2M in total funding, the latest $500K coming from Antler US as they gear up for a March 31, 2026 public launch. Clint Capital and Hartmann Capital were already in the mix, backed by a roster that includes Secways, Archipelago Next, and angels out of Google, PayPal, Sony, and Jellysmack. That’s not a cap table, that’s a table where everyone knows exactly how messy distribution has become.

Julien Rosilio and Yuri Mihaileanu didn’t build another dashboard to make marketers feel busy. They built a machine that actually sees. Not tags, not captions, not whatever hashtag survived the upload. The content itself. Faces, products, audio, context. The stuff that doesn’t lie when the metadata does. Oriane turns video into something searchable, traceable, and, finally, accountable.

And here’s where it gets interesting. Brands like Dior, Hennessy, Estée Lauder, and Disney aren’t experimenting for fun. They’re already in, because the problem isn’t theoretical. Video has eaten the internet, but measurement is still stuck in a text-first world. That gap? That’s where value leaks out quietly while everyone celebrates “engagement.”

Oriane closes that gap by tracking how content actually moves. Clipped, remixed, reposted, stripped of credit and thrown back into circulation. The platform doesn’t ask permission from the algorithm. It reads what’s in front of it and connects the dots faster than a social team refreshing analytics at midnight.

There’s a bigger play here. When you can see where content travels before it trends, you’re not reacting anymore. You’re early. You’re informed. You’re dangerous in the way only data-backed timing can make you. That’s the difference between chasing culture and quietly shaping it.

Antler US doesn’t make casual bets at this stage, and Oriane isn’t building for curiosity clicks. This is infrastructure for a video-first internet that finally admits the obvious. If you can’t see it, you can’t measure it. If you can’t measure it, you’re guessing. And guessing doesn’t scale.