Some companies raise capital. Others raise the temperature of an entire category without saying a word louder than necessary. Mytra just closed a $120M Series C, and if the first thing you think...
Some companies raise capital. Others raise the temperature of an entire category without saying a word louder than necessary. Mytra just closed a $120M Series C, and if the first thing you think about is robots, you are missing the point entirely. This is about material flow, the quiet, punishing workhorse of global logistics that eats nearly 50% of labor costs while everyone else argues about AI decks and humanoid cosplay. Mytra did not come to entertain. It came to move things, efficiently, endlessly, and without excuses.
Chris Walti and Ahmad Baitalmal earned this moment the hard way. Decades inside factories where theory gets laughed off the floor taught them what complexity really costs. Tesla showed them how fast material flow problems can bring even the most ambitious companies to their knees. Xerox PARC showed them what happens when software actually respects hardware. So Mytra became a software defined operating system for warehouses, not a mechanical science fair. Three core components. True 3D movement. Daily reconfiguration without ripping out steel. Redundancy so deep that failure becomes a suggestion, not an outcome.
Avenir Growth led the round, joined by new conviction from Kivu Ventures, Liquid 2, D. E. Shaw, and Offline Ventures, with continued belief from Eclipse, Greenoaks, Abstract Ventures, and Promus Ventures. Strategic investors Lineage and RyderVentures are not window dressing. They live in environments where uptime is religion and cold chain mistakes cost real money. You do not get that level of buy in with slides. You get it with systems that already perform under pressure.
Execution is where the story tightens. Headcount scaled from roughly 30 to ~150 in a year. A deployment signed at 60x the size of anything before it. Production systems live inside Albertsons Companies distribution centers, cutting warehouse labor hours by up to 88% and delivering 2x the ROI of best in class legacy automation. That is not optimization theater. That is software finally understanding steel, gravity, and time.
The leadership bench reflects that seriousness. Gabi Bressack Gantus brings Tesla forged financial discipline. Ingrid Cotoros brings product and engineering gravity shaped at Meta, GoPro, and Lockheed Martin. Matt Naslund knows how automation survives inside Fortune scale operations. Nigel Marcussen knows how to scale systems without snapping them. Zach Kirkhorn on the board understands what it takes to make hardware businesses profitable when markets get loud and margins get thin.
Mytra is not chasing spectacle. It is chasing throughput, uptime, and flexibility inside buildings that were never designed for perfection. In a warehouse automation market racing past $100B, this is what it looks like when software stops talking and starts lifting 3,000 lbs, in every direction, all day, without drama. The supply chain does not need more noise. It needs flow.