Mia Labs Secures $20M Series A for AI Conversational Platform in Automotive Sector
Austin, Texas has a way of telling you when something real is happening. Not loud. Not flashy. Just a low hum that keeps getting harder to ignore. Mia Labs is that hum right now. Founded in 2023, built for automotive dealers who are tired of missed calls, broken systems, and revenue leaking through voicemail, Mia Labs just closed a $20 million Series A on January 22, 2026. Total capital now sits at $29 million, and nobody involved is pretending this is theoretical anymore.
Mia is not a bot pretending to be helpful. Mia is a full-time AI-native communications system answering phones, texts, and emails across sales, service, reception, and now parts. Sub two second response time. Twenty four seven. No lunch breaks. No bad days. The platform already powers over one million customer conversations, booked more than 130,000 appointments, and directly enabled over $45 million in dealership revenue while saving 1.5 million human hours. That is not vision. That is throughput.
The round was led by Permanent Capital Ventures with Norwest Venture Partners joining, alongside returning believers Eniac Ventures, Vine Ventures, analog ventures, and Logos Fund. Strategic operators showed up too, including Yossi Levi of Car Dealership Guy. Less than nine months after seed, the capital arrived fast because the signal was already loud inside the data.
Today, Mia Labs runs inside more than 350 franchise dealerships nationwide. The average store sees over $50,000 per month in revenue tied directly to AI-booked appointments, converting roughly 30 percent of service inquiries into scheduled business. In an industry where 15 to 30 percent of inbound calls never get answered, Mia does not pitch optimism. Mia picks up the phone.
Chief Executive Officer Brian Hoang knows this movie. He sold his last company. This time he is building infrastructure. Chief Product Officer Marwan Kodeih and Chief Technology Officer Kelvin Pho engineered a system that plugs into more than 35 dealership platforms including CDK, Dealertrack, VinSolutions, and Xtime. Chief Operations Officer Quoc Tran keeps it running clean at scale. This is not AI theater. It is operational muscle.
Under the hood, the platform runs on Microsoft Azure with Azure OpenAI, secured through Microsoft Defender for Cloud. It listens, understands, routes, schedules, follows up, and learns. Every conversation sharpens the next one. Mia does not replace people. Mia gives them their time back.