Cloaked Raises $375M in Series B to Expand Privacy Platform
“Cloaked” does not sound like a feature, it sounds like intent. The kind of intent you arrive at after realizing your personal data has been doing side hustles you never approved. Not fear, just awareness catching up to reality. And once you see it, moving quietly stops feeling optional.
Cloaked just pulled in $375M in Series B capital, with General Catalyst and Liberty City Ventures leading the charge, plus participation from Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, NFL Players Association, LG Technology Ventures, Assurant Ventures, and DuckDuckGo. That is not a cap table, that is a coalition. When that many sharp minds align around one thesis, you pay attention.
Arjun Bhatnagar (CEO) and Abhijay Bhatnagar (CTO & CAIO) did not build another security tool that lives in a dashboard nobody checks. They built something closer to digital body armor. Virtual identities, disposable emails, masked phone numbers, data removal, and AI working the night shift blocking scams before they even knock. Over 350,000 users already tapped in, not because privacy is trendy, but because exposure is expensive.
The origin story hits different. Arjun Bhatnagar builds an AI system in 2020 that pulls together his entire digital life into one place. Health, finance, messages, everything. Most people would call that innovation. He looked at it and saw a liability. That tension between convenience and control is where Cloaked lives.
Now layer in Cloaked Enterprise. Same philosophy, but pointed at companies where employee data is the soft underbelly of security. You are not just protecting systems anymore, you are protecting people who carry access in their pockets. That shift from perimeter defense to human surface area is where this gets interesting.
The funding is fuel, sure, but the real signal is timing. AI is accelerating, data is multiplying, and most people still treat privacy like an afterthought. Cloaked is betting that flips, not because of regulation, but because the cost of being exposed keeps climbing.
There is a lesson buried in here for founders. The best companies are not chasing noise, they are responding to inevitabilities. Data was always going to sprawl. AI was always going to amplify it. Cloaked just decided not to be polite about the consequences.
